San Diego Comic-Con

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TheSan Diego Comic-Conis an annualSan Diegoconvention.Hasbrodebuts new product at the event, and variousexclusiveTransformersmerchandise is made for it, usually sold at theHasbro Toy Shopbooth (and later also made available online via the Hasbro Toy Shop website). Additionally, in 2015 and 2016,Masterpiecefigures were offered at the Entertainment Earth /Toys "R" Usbooth, and subsequently also made available online at the Toys "R" Us website and sold at Toys "R" Us brick and mortar stores.

Contents 12005 22006 32007 42008 52009 62010 72011 82012 92013 102014 112015 11.1Panels 11.2Exclusive toys 122016 12.1Panels 12.2Exclusive toys 132017 142018 14.1Exclusive toys 152019 162020 172021 182022 18.1Panels 18.2Hasbro Pulse panel streams 192023 19.1Panels 202024 20.1Panels 20.2Hasbro Pulse streams 20.3Exclusive toys 20.4Other happenings 21Fiction 21.1Live-action film ARG continuity 22Notes 23References 24External links

2005

Preview NightJuly 13,July 14toJuly 17

• Skywarp- AredecoofLegends of CybertronStarscream.

• Megatron

2006

Preview NightJuly 19,July 20toJuly 23

• Nemesis Prime- Ablackredeco ofAlternators/Kiss PlayersOptimus Prime.

2007

Preview NightJuly 25,July 26toJuly 29

• Rodimus Prime- A redeco ofKiss PlayersHot Rodimus.

• Menasor- A redeco ofTitanium SeriesRodimus Prime.

2008

Preview NightJuly 23,July 24toJuly 27

• Nemesis Prime- A redeco ofClassicsOptimus Prime.

• War Within Skywarp- A redeco ofTitanium SeriesThundercracker.

• G1 Animated Optimus Prime

2009

Preview NightJuly 22,July 23toJuly 26

• Soundwave- A reissue ofthe original 1984 toy.

• Optimus Prime- A metallic redeco ofMighty MuggsOptimus Prime.

2010

Preview NightJuly 21,July 22toJuly 25

• Autobot Blaster- A reissue ofthe original 1985 toy.

• Prowl

2011

Preview NightJuly 20,July 21toJuly 24

• Matrix of Leadership SDCC Optimus Prime

• Ultimate Optimus Prime- A redeco ofDark of the MoonUltimate Optimus Prime.

• Starscream SkystrikerwithCobra Commander- A Redeco of the 2011 new-moldG.I. JoeSky Striker

2012

Preview NightJuly 11,July 12toJuly 15

• Decepticon Bruticus

• Rust In Peace Cliffjumper- A redeco ofPrime: First EditionTerrorcon Cliffjumper.

• Shockwave H.I.S.S. Tankwith two figures & Energon- A redeco of the 2012 new-moldG.I. Joe: RetaliationHISS tank.

2013

Preview NightJuly 17,July 18toJuly 21

• Metroplex- A redeco ofThrilling 30Metroplex.

• Shockwave's Lab- Redecoes ofPrime: Beast HuntersVoyagerShockwaveandCyberversePredaking.
• The Epic Conclusion!box set- A redeco of the 2011moldof theG.I. JoeSkystriker.

• Titan Warrior 5-Pack

A five-pack of 6 "PVCTitan Warriorsfigures made up ofOptimus Prime,Grimlock,Megatron,StarscreamandSoundwave.Most of these figures were later released at retail, the exception being Grimlock.

2014

Preview NightJuly 23,July 24toJuly 27

• Knights of Unicron Reunion Tour Set- Thegloriousset features the members ofthe eponymous bandand their instruments.
  • Megatron- A redeco of Deluxe ClassWar for CybertronMegatron.
  • Laserbeak- A redeco ofAnimatedLaserbeak.
  • Optimus Prime- A redeco of Deluxe ClassFall of CybertronOptimus Prime.
  • Ratbat- A redeco ofAnimatedRatbat.
  • Smooth Jazz- A redeco of Deluxe ClassFall of CybertronAutobot Jazz.
  • Soundwave- A redeco of Deluxe ClassWar for CybertronSoundwave.

• G1-Colored Dinobots

This set features Voyager classGrimlockand deluxe classStrafe,SlugandSnarldone in G1-inspired decoes. This set comes with anArkplayset made up of platforms and inspired by the ship from Generation One.

(A toy ofSlogin similarly-themed colors was released separately via Amazon.)

• 'Class of 1984' Kreon set

A massive Kreon set which includes practically everyone from the first year of Generation One, namelyBluestreak,Brawn,Bumblebee,Cliffjumper,Frenzy,Gears,Hound,Huffer,Ironhide,Jazz,Megatron,Mirage,Optimus Prime,Prowl,Ratchet,Rumble,Shockwave,Sideswipe,Skywarp,Soundwave,Starscream,Sunstreaker,Thundercracker,Trailcutter,WheeljackandWindcharger.Both Frenzy and Rumble are done using the smaller human-sized Kreon molds. In addition,Arcee,Ultra Magnus,Perceptor,andSkrapnelare also included even though they aren't strictly 1984.Laserbeak,RavageandBuzzsaw,which are impractical to turn into Kreons, are included among the plethora of random accessories, which includes stuff like a Rubik's Cube, a syringe and a mullet for Sunstreaker. Whew!

2015

July 9toJuly 12

Preview NightJuly 8

Panels

• Transformers Generations:More Than Meets the Eye- July 9

"Come see what the Transformers characters are up to as you are entertained with sneak peeks of the all newActivisionvideo game trailers, IDW comic prints, and other special surprises. Then get your collector action on as you get an exclusive glimpse at the latest and greatestTransformers GenerationsCombiner Warstoys that have yet to hit toy shelves. The Transformers team members will also host a Q&A session to answer your burning questions. "

• Transformers: Robots in Disguise- July 9

Roll out with the cast and creatives behindTransformers: Robots in Disguiseas they share details of the making of the popular animated series and give a sneak peek into the rest of Season 1, now airing on Cartoon Network. Followed by a Q&A.

• Women of Transformers- July 10

FromWindbladeandArceetoStrongarmand thebrand-new Combinermaking her debut at SDCC, female Transformers characters have finally gotten their due; but behind the page and in fandom, even bigger changes have been happening. Panelists include Transformers comics writersMairghread ScottandGeorgia Ball,artistsCorin HowellandSara Pitre-Durocher,Hasbro's Sarah Carroll, and special guests.

• IDW and Hasbro: Transformers, Jem, Ponies, and More- July 11

IDW editorsJohn Barberand Bobby Curnow, along withMichael Kelly(Hasbro's senior director, global publishing), present a comprehensive overview of all things IDW and Hasbro;Transformers,My Little Pony,Jem,G.I. JOE,Dungeons & Dragons.Get the inside scoop on the latest news and announcements. Featuring writer Mairghread Scott, artistAgnes Garbowska,and more special guests.

Exclusive toys

• Devastator- A redeco ofCombiner WarsDevastator.

• "Kreon Class of '85"30-Kreon set

2016

Dates:July 21–24

Preview:July 20

Panels

• Transformers Generations:More Than Meets The Eye withMachinima

The primary focus of theTransformerspanel was theCombiner Warscartoon in an attempt to appeal to the mostly adult fans attending the convention.

In hindsight, that probably wasn't the best idea.

• Transformers Animation: Then and Now

"Celebrate the legacy of the Transformers characters and stories that have led you toRobots in Disguise."

Exclusive toys

• Fortress Maximus Convention Edition- A redeco ofTitans ReturnFortress Maximus

• Titan Force gift set
  • Brainstorm- AretoolofTitans ReturnBlurr.
  • Sentinel Prime- A redeco ofTitans ReturnSentinel Prime.
  • Windblade- A redeco ofRobots in DisguiseWarrior Class Windblade.

• Transformers Evolution Soundwave- A redeco ofXiaomi / TransformersSoundwave

2017

• Optimus Prime & Shreddicus Maximus- A redeco ofTitans ReturnPowermaster Optimus Prime.

• Optimus Prime- A redeco ofThe Last KnightOptimus Prime.

2018

The winners of that year'sTransformers Hall of Fameballoting were announced at Hasbro's Transformers panel at the event.

Shogo HasuiandJohn Wardenwere on hand to signWar for Cybertron: SiegePosters.

Uglydollscrossed over with the franchise, creating limited run dolls of Ox and Ice-Bat dressed asOptimus PrimeandBumblebee,respectively.

Hasbro andWizards of the Coastannounced theTransformers Trading Card Game,allowing fans to purchase a booster pack containing a set of exclusive cards.

Exclusive toys

• Throne of the Primes
  • Optimus Primal
  • Amalgamous Prime- a retool of thePower of the PrimesMicronus/Cloudburstinner robot.
  • Nexus Prime- a retool ofPower of the PrimesAlchemist Prime.
  • Prima Prime- a retool ofPower of the PrimesSolus Prime
  • The Thirteenth- a retool of thePower of the PrimesVector Prime/Metalhawkinner robot.

2019

• MP-10G Optimus Prime Ecto-35 Edition- A redeco ofMP-10 Convoy.

2020

FollowingCOVID-19's utter devastation of the convention scene, theQuintesson Pit of Judgement5-pack originally intended as a Comic-Con 2020 exclusive was shifted to being available online viaHasbro Pulse.^[1]

2021

The"Covert Agent Ravage" / "Decepticons Forever Ravage"2-pack was leaked and solicited to be released at Comic-Con 2021, until the event was canceled and turned into a "Comic-Con@Home" online event; the 2-pack was instead shifted to being available online viaHasbro Pulseand other online retailers. A smaller supplemental in-person event dubbed "Comic-Con Special Edition" took place November 26–28, 2021, though no exclusives were released for this event.

2022

Dates:July 21–24

Preview:July 20

Panels

• HasbroTransformers ProductReveal Panel- July 21
• HasLabVictory SaberUnbo xing - July 22
• IntroducingTransformers: EarthSpark!- July 22

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Hasbro Pulse panel streams

• "HASBRO PULSE SDCC 22 FANSTREAM | TRANSFORMERS Shattered Glass Reveal",(About four minutes of) the July 21Transformerspanel on YouTube, hosted byBen MacCraeandEvan Brooks.
  • Isabella Weisswas also hosting but did not make it into the stream before it died. RIP.
• Hasbro Pulse SDCC 22 FANSTREAM | Transformers Victory Saber Haslab Unbo xingat the first July 22Transformerspanel on YouTube, hosted by Ben MacCrae and Evan Brooks.

2023

Dates:July 20–23

Preview:July 19

Panels

• HasbroTransformers GenerationsToy Panel- July 20
• All A-BotTransformers: EarthSpark- July 20
• Transformers & G.I. Joe Return in TheEnergon Universe- Jul 22

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2024

Dates:July 24–28

Panels

• Paramount Animation and Hasbro Entertainment:Transformers One- July 25

Part of the press tour leading up to 2024's feature film. FeaturingChris Hemsworth(Orion Pax / Optimus Prime),Brian Tyree Henry(D-16 / Megatron),Keegan-Michael Key(B-127),Josh Cooley(director) andLorenzo di Bonaventura(producer).

• Transformers & G.I. Joe: TheEnergon UniverseIs Here- July 26

Skybound Entertainment's presentation for the year on their "Energon Universe" family ofTransformersand adjacent titles. FeaturingRobert Kirkman(Void Rivals,writer, Energon Universe "showrunner" ),Joshua Williamson(Duke,Cobra Commander,writer),Daniel Warren Johnson(Transformers,writer/artist),Tom Reilly(Duke,artist), andSean Mackiewicz(Skybound Editor in Chief).

• Hasbro Transformers Panel- July 26

Hasbro's toy panel, focusing onStudio Seriesreveals. Featuring Associate DesignerEvan Brooks,MarketerNate Purswell,Packaging DesignerMario Carreiroand the first public appearance ofGenerationsfranchisearchitectJohn Wardensince his return to the brand earlier that year.

Hasbro Pulse streams

This year saw Hasbro (and TakaraTomy, who maintained a light presence) try out a funky new format where pre-recorded, duplicate presentations were aired on theHasbro PulseYouTube channel simultaneous to the live panels as opposed to a true livestream. This format also allowed for some additional creator interviews from the con floor conducted byToy HunterhostJordan Hembrough:

• July 26'sSit Down with Hasbro Product Designers: Lenny & Evan @ Hasbro Pulse SDCC 2024with Jordan Hembrough,Evan BrooksandLenny Panzica
• July 26'sTransformers SDCC 2024 Brand Panel Fanstream | Hasbro PulsewithEvan BrooksandNate Purswell
• July 27'sExploring Skybound's Energon Universe Comic Books with Robert Kirkman, Joshua Williamson, and more!with Jordan Hembrough,Robert Kirkman,Tom Reilly,Joshua Williamson,Daniel Warren JohnsonandSean Mackiewicz
• July 27'sCelebrating 40 Years of Transformers with Gregg Berger | Voice of Grimlock @ SDCC 2024with Jordan Hembrough andGregg Berger
• July 28'sTransformers Studio Series Optimus Prime Conversion with Tomo Tatsumi @ SDCC 2024with Evan Brooks andTomoki Tatsumi

Exclusive toys

• Fractured Friendship 2-Pack
  (Gladiator MegatronVSSecurity Officer Orion Pax)

A two-pack themed after the pre-war period ofIDW Publishing's2005 Generation 1 continuityincluding a redeco of the Amazon-exclusive "Miner Megatron"tooling ofWar for Cybertron: SiegeMegatroningladiator regaliaas well as aheavyretool ofStudio Series"Gamer Edition"War for CybertronOptimus Primeinto IDW Orion Pax's"supercop"form.

Other happenings

• Daniel Warren Johnson won twoEisner Awardsfor his work on Skybound'sTransformersongoing in Best Writer/Artist and Best Ongoing Series respectively at the ceremony on the evening of July 26.
• As is something of a tradition for SDCC, a contingent from TakaraTomy's design team (namelyShogo HasuiandTomoki Tatsumi) sat in for Hasbro's toy panel.

Fiction

Live-action film ARG continuity

Leo SpitzandSharskyattempted to attend Comic-Con 2008, but were hampered by the fact that Sharsky had booked the hotel room for the week after Comic-Con. Luckily they metFassbinder,who got them a room by less-than-legal means, and the new trio of friends attended the convention. Unfortunately all their pictures of the event were accidentally destroyed.The Real Effing Deal

Notes

• The "S.D. 74"on theHasbroversion of theArmadaHoistmold is an in-joke, according toAaron Archer.He has pointedly and repeatedly refused toexplainthe joke, so its meaning remains a mystery. However, an explanation of sorts was offered atBotCon 2008:The marking evidently originates from an incident at the San Diego Comic Con involving an unfortunate mix of Hasbro employees, alcohol, and a construction crane. Whatever happened, apparently thePetco Parkstadium was nearly not built because of it. Yowza. (How the 74 relates to this, exactly, remains uncertain.)

References

External links

• Comic-Con International