‡a
Guangdong University of Finance and Economics
‡b
School of Business Administration
‡9
4:affi
‡w
r
‡i
Affiliation
‡e
Affiliation
‡9
v:Assistant Professor
‡a
effectsoffitconsumerinvolvementandthenumberofcelebritiesonconsumerbehaviorinanemergingmarket
‡A
effects of fit, consumer involvement and the number of celebrities on consumer behavior in an emerging market. -
‡9
1