AMAZON LIVE
Bring your shopping picks to life through live video on Amazon
Connect with Amazon shoppers in a new, dynamic format.
Why live video?
Engage your followers
With the Amazon Live Creator app (iOS only), you can connect with followers in real time with interactive chats while sharing the products you're passionate about.
Earn on eligible purchases
You can add up to 40 products per livestream video, with commission eligible on each! When a stream is live, the products appear in a shoppable carousel that updates in real time while customers interact.
Grow your following
Boosting your audience increases your viewership because your followers can be notified in the Amazon mobile shopping app whenever you go live.
Getting started
1. Tap the ‘+’ icon when you open the app to set up
2. Include these must-haves:
2. Include these must-haves:
- A thumbnail image
- A streaming title
- A selection of products
- Other additions include start time, promo codes, and the use of the share feature.
Reach new levels
Unlock additional Amazon Live benefits as you achieve new levels of success, including access to the Amazon home page.
LEVEL 1: RISING STAR
- Can stream using the Amazon Live Creator App
- Able to share links from the app to your livestreams to earn commissions
- Can earn commissions on qualifying purchases when you're discovered through the Onsite Associates program. Learn more here.
- Followers can get notifications when you go live.
- Livestreams can appear on the Amazon Live site and your Influencer Storefront.
LEVEL 2: INSIDER
All Rising Star benefits plus additional distribution placements on Amazon, including the Amazon Live Homepage hero placement.
LEVEL 3: A-LIST
Drive 2K followers and either $5K in sales or sell 100 units in 30 days. Apply to be reviewed directly in the Amazon Live Creator app. Learn more here. Watch this video to learn more about the levels.
Meet The French Glow
“My livestream is all about helping people feel good about themselves. I showcase the most popular, buzzy beauty, makeup, and wellness products on Amazon while sharing some of my own secrets and tutorials along the way. And since healthy glowing skin isn’t just about skincare, I try to find things to make people healthy and happy sharing favorite snacks to amazing deals.”
FAQ
WHO IS ELIGIBLE TO UPLOAD VIDEOS?
Influencers in the Amazon Influencer Program with an active Amazon Influencer Storefront can upload videos.
HOW DO I MAXIMIZE MY EARNINGS ON AMAZON?
- Build a library. The influencers who are seeing the most success in the program have a large library of videos on Amazon covering a variety of products and categories. The more videos you upload, the better chance you have of having your videos discovered by shoppers on Amazon.
- Design your production in a way that makes it easy to create ‘an Amazon cut’. If you are streaming live, create segments of b-roll and product reviews where you don’t chat live or talk about time-sensitive prices or promotions. These segments can then be cut down later and used as on-demand videos.
- Reuse your existing content library, but edit as applicable. You cannot ask viewers to perform actions currently unsupported by our video player (e.g., ‘Follow/subscribe to me’, ‘leave a comment’, etc.).
WHAT ARE THE REQUIREMENTS TO UPLOAD A VIDEO?
Your video file must be either .mp4 or .mov, and be under 5GB in size. In addition to your video file, you will need to add a title to the video, tag the associated products featured in the video, and add a thumbnail image. You have the option to use the auto-generated thumbnail image if you don’t have a custom one. Read more about uploading videos here.
WILL MY VIDEOS APPEAR IN OTHER AMAZON LOCALES (E.G., AMAZON.CO.UK, AMAZON.DE, ETC.)?
No, your videos will only appear on Amazon.com.
