This edition of the book (3rd) published by Pearson is of such low quality in binding and material it actually makes it difficult to read it. The paper is see through (think newsprint quality) showing the text from the reverse side. The layout of the text is offset towards the spine so far that you cannot read the ends of words unless you tilt the book. There is a huge unused margin on the outer portion of the page. (See photo attached). If I were Barbara Minto I'd be exceedingly frustrated with the publishers shoddy work.The contents of the book is fair but a bit dated at this point referencing considerable pop-psychology from the 60s and early 70s. It's not bad, it's just dated. For example in it's steel hard assumption that "He" is at work and "She" needs him to get groceries. Understand the audience that she was writing for at the time, it just feels a bit like a book from the shelf of a Mad Men episode.All that said, her thesis and principles are well thought out and do have considerable merit in my opinion. However for a book about organizing thought in writing and lowering the effort of a reader to comprehend an author I find it lacking brevity.