Summer 2011 Foreign Forecast
Most of the discussion about the Summer 2011 slate has centered around whether or not the plethora of sequels and comic book adaptations have what it takes to revive a slumping domestic box office. However, while domestic remains the single biggest market, the rapidly-expanding foreign market has in recent years become a much more potent source of box office.
According to the Motion Picture Association of America's 2010 Annual Report, domestic box office remained relatively stagnant from 2009 to 2010. Foreign sales, though, grew from $18.8 billion to $21.2 billion, an increase of 13 percent. This was the most dramatic improvement in at least five years and can be attributed in part to the explosion in 3D screens in the developing world, especially in Latin America and China.
While domestic interest in the 3D format seems to have reached its peak (and may even be trending downwards), 3D has continued to be a growth area overseas. As of the beginning of 2011, 19 percent of U.S. screens were 3D capable, but only 12 percent of international screens had the upgraded technology. In the months leading up to the summer blockbuster season, there was surely a major effort to close that gap overseas.
Even more so than at the domestic box office, sequels play extremely well overseas. Closely-timed sequels (less than ten years apart) to $100 million domestic earners over the past five years have dropped an average of around six percent from their predecessors. However, they have improved over ten percent on average overseas. This helps explain why studios are flooding the market with 11 sequels or prequels this Summer, includingPirates of the Caribbean: On Stranger Tides,Cars 2,Transformers: Dark of the Moonand the biggest of them all,Harry Potter and the Deathly Hallows Part 2.
With the summer box office under way,ThorandFast Fivehave generated impressive numbers so far.Thoropened in late April and has already made over $230 million.Fast Fiveexpanded worldwide a week later and has earned over $285 million to set a new record for the decade-old series.
The remaining months of Summer 2011 feature a mix of sequels, adaptations and one buzz-worthy original movie that are certain to generate huge revenue and, in turn, continue to increase the relevance of international box office. Below is a release schedule for summer's major titles, along with forecasted total grosses for each movie:
Pirates of the Caribbean: On Stranger Tides(in 3D and IMAX)
Distributor:Disney
Schedule:May 20 worldwide (day-and date with domestic release).
Analysis:The lastPirates of the Caribbeanmovie earned a massive $654 million overseas back in Summer 2007, though it's not particularly well-regarded.On Stranger Tidesis a lower-budget reboot of sorts, and it's the series' first movie to be presented in 3D. BetweenJohnny Depp's enduring popularity and nostalgia for the swashbuckling fun of the originalPiratesmovie,On Stranger Tidesshould have no problem scoring huge numbers, though some of the event-movie status has faded and reachingAt World's End's sum feels like a stretch.
Forecast:$610 million
The Hangover Part II
Distributor:Warner Bros.
Schedule:Day-and-date with May 26 domestic release in around 40 territories; virtually all remaining markets the following week.
Analysis:The firstHangovermovie wasn't just a hit domestically. It also scored a huge $190.2 million overseas.Part IItakes the characters to Bangkok, Thailand, which should help the movie out in Asian markets, and the idea of piecing together the events after a heavy night of drinking remains a relatable theme. A slight increase over the first movie seems well within reason.
Forecast:$220 million
Kung Fu Panda 2(in 3D and IMAX)
Distributor:Paramount
Schedule:Day-and-date with May 26 domestic release in Russia and most of Asia; expands to most European and Latin American markets by the weekend of June 17.
Analysis:The firstKung Fu Pandaearned $416.3 million overseas in 2008, which was a huge figure for an original non-Pixar movie. DreamWorks Animation has had two first sequels in the last decade (Shrek 2andMadagascar: Escape 2 Africa) and, on average, they improved 79 percent from their predecessors. IfKung Fu Panda 2did that, it would reach $745 million, which would make it the highest-grossing animated movie ever overseas. That seems excessive considering the crowded foreign market, though it will still almost certainly be one of the top-grossing movies overseas of the year.
Forecast:$590 million
X-Men: First Class
Distributor:Fox
Schedule:Day-and-date with June 3 domestic release in a majority of territories, including the United Kingdom, France, Brazil and Italy; 12 of the remaining 14 territories the following week.
Analysis:TheX-Menseries improved with each new entry up until 2009 prequelX-Men Origins: Wolverine,which earned $193 million overseas. WhileFirst Classloses the Wolverine character, it adds a potentially more compelling premise, and Fox has put together a solid campaign (at least domestically). An improvement overWolverineis definitely possible, though it probably won't go much higher.
Forecast:$210 million
Super 8(in IMAX)
Distributor:Paramount
Schedule:Day-and-date in a handful of territories with June 10 domestic release; expands to at least 16 other territories the following weekend before moving in to major European countries (U.K., France, Germany, Spain) in August.
Analysis:With its small-town America vibe and no international stars,J.J. Abrams'Super 8faces a major uphill battle overseas. Its gradual foreign roll-out indicates that Paramount is hoping strong word-of-mouth from the U.S. will translate into solid earnings when the movie reaches Europe in August. HavingSteven Spielberg's name attached won't hurt either. One of the best comparisons available isSigns,which grossed $180 million back in 2002. SinceSuper 8is lackingMel Gibson's star power, a similar gross on much lower attendance is a safe bet, though this movie is a very tough call.
Forecast:$190 million
Green Lantern(in 3D)
Distributor:Warner Bros.
Schedule:Day-and-date with June 17 domestic release in the U.K., Russia and South Korea; rolls out to remaining territories throughout June, July and August.
Analysis:Many people have already written offGreen Lanterndomestically: the campaign started too late, the otherworldly effects are off-putting and so on. However, all major superhero launches in recent years have been at least somewhat successful overseas. While it probably won't be able to reach the firstIron Man's $266.7 million, it does give off a vibe similar toFantastic Four,which earned $175 million in 2005. Adjusted for a growing overseas market and 3D ticket pricing,Green Lanternseems poised to end up north of $200 million.
Forecast:$225 million
Cars 2(in 3D and IMAX)
Distributor:Disney
Schedule:Day-and-date with June 24 domestic release in around 30 territories, including Russia, Italy, India, Mexico, Brazil and Australia, before expanding in to remaining key territories throughout July and August.
Analysis:With its NASCAR-based plot and characters,Carsis one of animation powerhouse Pixar's least-successful movies overseas.Cars 2seems custom made to combat this problem: the story finds Lightning McQueen competing in the World Grand Prix in a diverse range of countries while Mater gets entangled in some international espionage. All recent animated sequels have grown over their predecessors (especially with 3D), but the obvious increased foreign appeal should helpCars 2dramatically out-gross the firstCars's $217.9 million.
Forecast:$390 million
Transformers: Dark of the Moon(in 3D and IMAX)
Distributor:Paramount
Schedule:Day-and-date with July 1 domestic release in nearly all territories; arrives in China a week later, followed by Japan on July 29.
Analysis:The lastTransformersmovie earned $434 million overseas, but was largely reviled. In some cases, that can result in decreased earnings for part three (Ocean's Thirteen,Little Fockers), but, generally speaking, closely-timed sequels are usually able to tread water regardless of the opinion of the previous installment. With solid trailers packed with impressive visual effects, along with a 3D and IMAX boost,Dark of the Moonwill probably end up in the same ballpark asRevenge of the Fallen.
Forecast:$460 million
Harry Potter and the Deathly Hallows Part 2(in 3D and IMAX)
Distributor:Warner Bros.
Schedule:Day-and-date worldwide with the July 15 domestic release.
Analysis:Harry Potter and the Deathly Hallows Part 2is undoubtedly the most anticipated series conclusion since at leastStar Wars: Episode III - Revenge of the Sithand could even be as big asTheLord of the Rings: The Return of the King.These movies averaged a foreign increase of 31 percent over their predecessors. IfDeathly Hallows Part 2performs similarly, it would end up with over $850 million. In a series where foreign attendance has stagnated, though, an increase of this magnitude is highly unlikely. However, the conclusion of theHarry Potterseries will almost certainly become the top grosser by a healthy margin.
Forecast:$710 million
Captain America: The First Avenger(in 3D)
Distributor:Paramount
Schedule:The weekend of July 29 in around 25 territories (including Australia, Italy, Russia, and the U.K.), before expanding in to most remaining territories throughout August.
Analysis:In order to not alienate foreign viewers,Captain America: The First Avengeris simply being calledThe First Avengerin many foreign territories, though it's going to be tough to avoid the red, white and blue in the previews. Crusading Americans in World War II Europe, though, has translated to strong international earnings before:Inglourious Basterdsmade $201 million two years ago, and that was essentially an arthouse movie, whileSaving Private Ryangrossed over $265 million in 1998.The First Avengeris also nicely positioned at least two weeks afterHarry Potter,and it should also be helped by its association with the popularAvengersseries.
Forecast:$270 million
Rise of the Planet of the Apes
Distributor:Fox
Schedule:Day-and-date with Aug. 5 domestic release in around 30 markets; 22 more markets open the following two weeks, with the rest spread out through the beginning of October.
AnalysisThe lastPlanet of the Apesmovie opened almost exactly ten years beforeRise of the Planet of the Apeshits theaters, and it earned $182.2 million overseas. That was a much more anticipated movie at the time, though it was also a completely different era in foreign box office. If this prequel underwhelms domestically, distributor 20th Century Fox may be able to avoid total disappointment with strong foreign earnings as it did withKnight & Day,The Chronicles of Narnia: The Voyage of the Dawn TreaderandGulliver's Travels.A similar scenario seems likely forRise of the Planet of the Apes.
Forecast:$205 million
Cowboys & Aliens
Distributor:Paramount/Universal
Schedule:The weekend of August 12 in at least 13 territories, including Russia, Australia, South Korea and most smaller Asian countries before expanding throughout Europe in late August and early September.
Analysis:Cowboys & Aliensfaces an uphill battle overseas thanks to the first part of its title and its setting. Westerns rarely play well internationally: even with the help of Johnny Depp,Rangohasn't even reached $120 million yet. Still, alien invasion movies are usually safe bets, andDaniel CraigandHarrison Fordare international stars that will help generate interest. An improvement over recent alien invasion picBattle: Los Angeles($118 million) is reasonable, though there's virtually no wayCowboys & Aliensbecomes a major overseas hit.
Forecast:$140 million
Other Noteworthy Releases:
Mr. Popper's Penguins(June 17):Jim Carreyand penguins both have decent overseas resumes, and putting them together should yield solid numbers.
Zookeeper(July 8):Kevin Jamesisn't much of an overseas draw, but this is giving off a seriousNight at the Museumvibe, which earned over $323 million back in 2006 and 2007.
Larry Crowne(July 1):Tom HanksandJulia Robertsare both worldwide stars, but a plot centered around a man returning to community college won't do the movie any favors.
The Smurfs(July 29):The Smurfsbrand is comparable to that ofGarfield,which earned over $125 million overseas in its debut seven years ago.
Conan the Barbarian(Aug. 19):Conanis the sort of period adventure movie that usually plays better overseas than domestically (seePrince of Persia: The Sands of Time,10,000 B.C.,Beowulf,etc.).
Spy Kids 4: All the Time in the World(Aug. 26): The lastSpy Kidsmovie made over $85 million overseas eight years ago. Similar numbers wouldn't be surprising for this series reboot of sorts.
Foreign Top Ten Forecast (in millions)
1.Harry Potter 8- $710
2.Pirates of the Caribbean 4- $610
3.Kung Fu Panda 2- $590
4.Transformers 3- $460
5.Cars 2- $390
6.Fast Five- $370
7.Thor- $290
8.The First Avenger- $270
9.Green Lantern- $225
10.The Hangover Part II- $220
Related Stories:
•Around-the-World Roundup: 'Thor' Conquers,' 'Fast' Speeds Up
•Around-the-World Roundup: 'Fast Five' Vanquishes 'Thor'
•Around-the-World Roundup: 'Fast Five,' 'Thor' Thrive
Related Charts:
•Latest Foreign Charts
•2011 Worldwide Grosses
•All-Time Worldwide
According to the Motion Picture Association of America's 2010 Annual Report, domestic box office remained relatively stagnant from 2009 to 2010. Foreign sales, though, grew from $18.8 billion to $21.2 billion, an increase of 13 percent. This was the most dramatic improvement in at least five years and can be attributed in part to the explosion in 3D screens in the developing world, especially in Latin America and China.
While domestic interest in the 3D format seems to have reached its peak (and may even be trending downwards), 3D has continued to be a growth area overseas. As of the beginning of 2011, 19 percent of U.S. screens were 3D capable, but only 12 percent of international screens had the upgraded technology. In the months leading up to the summer blockbuster season, there was surely a major effort to close that gap overseas.
Even more so than at the domestic box office, sequels play extremely well overseas. Closely-timed sequels (less than ten years apart) to $100 million domestic earners over the past five years have dropped an average of around six percent from their predecessors. However, they have improved over ten percent on average overseas. This helps explain why studios are flooding the market with 11 sequels or prequels this Summer, includingPirates of the Caribbean: On Stranger Tides,Cars 2,Transformers: Dark of the Moonand the biggest of them all,Harry Potter and the Deathly Hallows Part 2.
With the summer box office under way,ThorandFast Fivehave generated impressive numbers so far.Thoropened in late April and has already made over $230 million.Fast Fiveexpanded worldwide a week later and has earned over $285 million to set a new record for the decade-old series.
The remaining months of Summer 2011 feature a mix of sequels, adaptations and one buzz-worthy original movie that are certain to generate huge revenue and, in turn, continue to increase the relevance of international box office. Below is a release schedule for summer's major titles, along with forecasted total grosses for each movie:
Pirates of the Caribbean: On Stranger Tides(in 3D and IMAX)
Distributor:Disney
Schedule:May 20 worldwide (day-and date with domestic release).
Analysis:The lastPirates of the Caribbeanmovie earned a massive $654 million overseas back in Summer 2007, though it's not particularly well-regarded.On Stranger Tidesis a lower-budget reboot of sorts, and it's the series' first movie to be presented in 3D. BetweenJohnny Depp's enduring popularity and nostalgia for the swashbuckling fun of the originalPiratesmovie,On Stranger Tidesshould have no problem scoring huge numbers, though some of the event-movie status has faded and reachingAt World's End's sum feels like a stretch.
Forecast:$610 million
The Hangover Part II
Distributor:Warner Bros.
Schedule:Day-and-date with May 26 domestic release in around 40 territories; virtually all remaining markets the following week.
Analysis:The firstHangovermovie wasn't just a hit domestically. It also scored a huge $190.2 million overseas.Part IItakes the characters to Bangkok, Thailand, which should help the movie out in Asian markets, and the idea of piecing together the events after a heavy night of drinking remains a relatable theme. A slight increase over the first movie seems well within reason.
Forecast:$220 million
Kung Fu Panda 2(in 3D and IMAX)
Distributor:Paramount
Schedule:Day-and-date with May 26 domestic release in Russia and most of Asia; expands to most European and Latin American markets by the weekend of June 17.
Analysis:The firstKung Fu Pandaearned $416.3 million overseas in 2008, which was a huge figure for an original non-Pixar movie. DreamWorks Animation has had two first sequels in the last decade (Shrek 2andMadagascar: Escape 2 Africa) and, on average, they improved 79 percent from their predecessors. IfKung Fu Panda 2did that, it would reach $745 million, which would make it the highest-grossing animated movie ever overseas. That seems excessive considering the crowded foreign market, though it will still almost certainly be one of the top-grossing movies overseas of the year.
Forecast:$590 million
X-Men: First Class
Distributor:Fox
Schedule:Day-and-date with June 3 domestic release in a majority of territories, including the United Kingdom, France, Brazil and Italy; 12 of the remaining 14 territories the following week.
Analysis:TheX-Menseries improved with each new entry up until 2009 prequelX-Men Origins: Wolverine,which earned $193 million overseas. WhileFirst Classloses the Wolverine character, it adds a potentially more compelling premise, and Fox has put together a solid campaign (at least domestically). An improvement overWolverineis definitely possible, though it probably won't go much higher.
Forecast:$210 million
Super 8(in IMAX)
Distributor:Paramount
Schedule:Day-and-date in a handful of territories with June 10 domestic release; expands to at least 16 other territories the following weekend before moving in to major European countries (U.K., France, Germany, Spain) in August.
Analysis:With its small-town America vibe and no international stars,J.J. Abrams'Super 8faces a major uphill battle overseas. Its gradual foreign roll-out indicates that Paramount is hoping strong word-of-mouth from the U.S. will translate into solid earnings when the movie reaches Europe in August. HavingSteven Spielberg's name attached won't hurt either. One of the best comparisons available isSigns,which grossed $180 million back in 2002. SinceSuper 8is lackingMel Gibson's star power, a similar gross on much lower attendance is a safe bet, though this movie is a very tough call.
Forecast:$190 million
Green Lantern(in 3D)
Distributor:Warner Bros.
Schedule:Day-and-date with June 17 domestic release in the U.K., Russia and South Korea; rolls out to remaining territories throughout June, July and August.
Analysis:Many people have already written offGreen Lanterndomestically: the campaign started too late, the otherworldly effects are off-putting and so on. However, all major superhero launches in recent years have been at least somewhat successful overseas. While it probably won't be able to reach the firstIron Man's $266.7 million, it does give off a vibe similar toFantastic Four,which earned $175 million in 2005. Adjusted for a growing overseas market and 3D ticket pricing,Green Lanternseems poised to end up north of $200 million.
Forecast:$225 million
Cars 2(in 3D and IMAX)
Distributor:Disney
Schedule:Day-and-date with June 24 domestic release in around 30 territories, including Russia, Italy, India, Mexico, Brazil and Australia, before expanding in to remaining key territories throughout July and August.
Analysis:With its NASCAR-based plot and characters,Carsis one of animation powerhouse Pixar's least-successful movies overseas.Cars 2seems custom made to combat this problem: the story finds Lightning McQueen competing in the World Grand Prix in a diverse range of countries while Mater gets entangled in some international espionage. All recent animated sequels have grown over their predecessors (especially with 3D), but the obvious increased foreign appeal should helpCars 2dramatically out-gross the firstCars's $217.9 million.
Forecast:$390 million
Transformers: Dark of the Moon(in 3D and IMAX)
Distributor:Paramount
Schedule:Day-and-date with July 1 domestic release in nearly all territories; arrives in China a week later, followed by Japan on July 29.
Analysis:The lastTransformersmovie earned $434 million overseas, but was largely reviled. In some cases, that can result in decreased earnings for part three (Ocean's Thirteen,Little Fockers), but, generally speaking, closely-timed sequels are usually able to tread water regardless of the opinion of the previous installment. With solid trailers packed with impressive visual effects, along with a 3D and IMAX boost,Dark of the Moonwill probably end up in the same ballpark asRevenge of the Fallen.
Forecast:$460 million
Harry Potter and the Deathly Hallows Part 2(in 3D and IMAX)
Distributor:Warner Bros.
Schedule:Day-and-date worldwide with the July 15 domestic release.
Analysis:Harry Potter and the Deathly Hallows Part 2is undoubtedly the most anticipated series conclusion since at leastStar Wars: Episode III - Revenge of the Sithand could even be as big asTheLord of the Rings: The Return of the King.These movies averaged a foreign increase of 31 percent over their predecessors. IfDeathly Hallows Part 2performs similarly, it would end up with over $850 million. In a series where foreign attendance has stagnated, though, an increase of this magnitude is highly unlikely. However, the conclusion of theHarry Potterseries will almost certainly become the top grosser by a healthy margin.
Forecast:$710 million
Captain America: The First Avenger(in 3D)
Distributor:Paramount
Schedule:The weekend of July 29 in around 25 territories (including Australia, Italy, Russia, and the U.K.), before expanding in to most remaining territories throughout August.
Analysis:In order to not alienate foreign viewers,Captain America: The First Avengeris simply being calledThe First Avengerin many foreign territories, though it's going to be tough to avoid the red, white and blue in the previews. Crusading Americans in World War II Europe, though, has translated to strong international earnings before:Inglourious Basterdsmade $201 million two years ago, and that was essentially an arthouse movie, whileSaving Private Ryangrossed over $265 million in 1998.The First Avengeris also nicely positioned at least two weeks afterHarry Potter,and it should also be helped by its association with the popularAvengersseries.
Forecast:$270 million
Rise of the Planet of the Apes
Distributor:Fox
Schedule:Day-and-date with Aug. 5 domestic release in around 30 markets; 22 more markets open the following two weeks, with the rest spread out through the beginning of October.
AnalysisThe lastPlanet of the Apesmovie opened almost exactly ten years beforeRise of the Planet of the Apeshits theaters, and it earned $182.2 million overseas. That was a much more anticipated movie at the time, though it was also a completely different era in foreign box office. If this prequel underwhelms domestically, distributor 20th Century Fox may be able to avoid total disappointment with strong foreign earnings as it did withKnight & Day,The Chronicles of Narnia: The Voyage of the Dawn TreaderandGulliver's Travels.A similar scenario seems likely forRise of the Planet of the Apes.
Forecast:$205 million
Cowboys & Aliens
Distributor:Paramount/Universal
Schedule:The weekend of August 12 in at least 13 territories, including Russia, Australia, South Korea and most smaller Asian countries before expanding throughout Europe in late August and early September.
Analysis:Cowboys & Aliensfaces an uphill battle overseas thanks to the first part of its title and its setting. Westerns rarely play well internationally: even with the help of Johnny Depp,Rangohasn't even reached $120 million yet. Still, alien invasion movies are usually safe bets, andDaniel CraigandHarrison Fordare international stars that will help generate interest. An improvement over recent alien invasion picBattle: Los Angeles($118 million) is reasonable, though there's virtually no wayCowboys & Aliensbecomes a major overseas hit.
Forecast:$140 million
Other Noteworthy Releases:
Mr. Popper's Penguins(June 17):Jim Carreyand penguins both have decent overseas resumes, and putting them together should yield solid numbers.
Zookeeper(July 8):Kevin Jamesisn't much of an overseas draw, but this is giving off a seriousNight at the Museumvibe, which earned over $323 million back in 2006 and 2007.
Larry Crowne(July 1):Tom HanksandJulia Robertsare both worldwide stars, but a plot centered around a man returning to community college won't do the movie any favors.
The Smurfs(July 29):The Smurfsbrand is comparable to that ofGarfield,which earned over $125 million overseas in its debut seven years ago.
Conan the Barbarian(Aug. 19):Conanis the sort of period adventure movie that usually plays better overseas than domestically (seePrince of Persia: The Sands of Time,10,000 B.C.,Beowulf,etc.).
Spy Kids 4: All the Time in the World(Aug. 26): The lastSpy Kidsmovie made over $85 million overseas eight years ago. Similar numbers wouldn't be surprising for this series reboot of sorts.
Foreign Top Ten Forecast (in millions)
1.Harry Potter 8- $710
2.Pirates of the Caribbean 4- $610
3.Kung Fu Panda 2- $590
4.Transformers 3- $460
5.Cars 2- $390
6.Fast Five- $370
7.Thor- $290
8.The First Avenger- $270
9.Green Lantern- $225
10.The Hangover Part II- $220
Related Stories:
•Around-the-World Roundup: 'Thor' Conquers,' 'Fast' Speeds Up
•Around-the-World Roundup: 'Fast Five' Vanquishes 'Thor'
•Around-the-World Roundup: 'Fast Five,' 'Thor' Thrive
Related Charts:
•Latest Foreign Charts
•2011 Worldwide Grosses
•All-Time Worldwide
