Weekend Report: ‘Star Trek’ Prospers
Seeking out new life for the series,Star Trekcommanded a stellar $75.2 million on approximately 7,400 screens at 3,849 sites over the weekend (plus an estimated $4 million from Thursday night previews). Paramount Pictures'Star Wars-like treatment of Gene Roddenberry's science fiction franchise resulted in the biggestTrekopening yet, soaring past the previous high ofStar Trek: First Contact,which started at $30.7 million or the equivalent of over $50 million adjusted for ticket price inflation.
Star Treksteered the weekend as a whole to over $149 million, which was the biggest total ever for a second weekend in May and up more than 19 percent over last year. The picture also yielded the most-attended start ever for a movie debuting in that timeframe, toppingTwister.UnlikeTwister,Star Trekopened in the wake of another big movie,X-Men Origins: Wolverine,which wilted to anX-Menfranchise low.
Included inStar Trek's total was the biggest-grossing weekend ever in IMAX history. The picture raked in $8.5 million at 138 IMAX venues, surpassingThe Dark Knight's previous benchmark of $6.3 million. According to Paramount's exit polling,Star Trek's overall audience composition was 60 percent male and 65 percent over 25 years old.
It has been six and a half years since the last movie,Star Trek: Nemesis,fizzled at the box office and four years since the lowly-rated prequel series,Enterprise,ended its run. With that time to heal, the newStar Trekwas positioned as a reboot a laBatman BeginsandCasino Royale.The marketing slickly offered the familiarity ofStar Trek's culturally iconic trappings with the promise of a grand, visceral adventure. Even if people hadn't seen previous Trek movies or shows, many elements, from the character types to the catch phrases, have saturated the culture for decades. That gave the new movie, which is a return to the original and most famous characters, a widely resonant framework to catapult it above other action pictures.
That doesn't mean there weren't miscues. The "This is not your father's Star Trek" line of the ad campaign, while accurate in its description of the movie itself for better or for worse, was not only puerile but unnecessarily insulting to the previousStar Trekincarnations and the audience base. One doesn't have to alienate the fans in order to broaden the appeal (even if most will take the abuse and still see the new movie anyway). The Batman and James Bond franchises were successfully rebooted without openly attacking what came before (and Batman had more to apologize for afterBatman ForeverandBatman and Robin).
Overshadowed by the flame-out of the later movies and television series, the popularity ofStar Trekhas been underrated, and the franchise certainly has a better batting average thanJ.J. Abrams,the director of the new movie who was given the keys after his first pictureMission: Impossible IIIdisappointed and after his television series were either heavily-marketed non-starters in the ratings (Alias) or saw their audiences dwindle (Lost). While noStar Wars,Star Trek: The Motion Picturebroke the opening weekend record nearly 30 years ago, amassing $11.9 million at 857 theaters or the equivalent of over $34 million adjusted for ticket price inflation, and its final tally of $82.3 million would equal nearly $240 million today.Star Trek II: The Wrath of Khanalso set a new weekend benchmark in its debut, and the average total gross of the previousStar Trekmovies, including both the respected entries and the clunkers, is close to $150 million adjusted.
Meanwhile, the summer's kick-off,X-Men Origins: Wolverine,eroded 69 percent to $26.4 million. That's a steeper decline than the previous picture,X-Men: The Last Stand,and it's also the least attended second weekend of the franchise. In ten days,Wolverinehas collected a muscular $129 million. While it trails the firstX-Menadjusted for ticket price inflation as well asX2: X-Men UnitedandThe Last Standby wide margins, it would have been unrealistic to expectWolverineto match the heights of its predecessors, given that it's a prequel that effectively limited its audience to the fan base, unlikeStar Trek.
LikeWolverine,Ghosts of Girlfriends Pasthad a lower second weekend gross than its predecessors: in this case, the previousMatthew McConaugheyromantic comediesFool's Gold,Failure to Launch,How to Lose a Guy in 10 DaysandThe Wedding Planner.Nonetheless, it had a good hold, down 33 percent to $10.3 million, raising its total to $30.1 million in ten days.
Fading faster than the stalker thrillers of yore that it aped,Obsessedretreated 46 percent to $6.6 million, hiking up its tally to a potent $56.2 million in ten days.17 Againagain mirrored the last major body switch comedy,13 Going on 30,and made $4.2 million for $54 million in 24 days. The weekend's other new nationwide release, crime comedyNext Day Air,packed a modest $4.1 million at 1,138 locations.
Last Weekend
•'Wolverine' Roars
This Timeframe in Past Years:
• 2008 -'Iron Man' Builds, 'Speed Racer' Burns
• 2007 -'Spider-Man 3' Unravels But Rules
• 2006 -'Poseidon' Capsizes, Cruise Clings to Top Spot
• 2005 -'Monster-in-Law' Claws to the Top
• 2004 -'Troy' Rises But Not Immortal
• 2003 -Mutants Muster More Than Murphy
• 2002 -'Spider-Man' Nets More Records in Second Weekend
Related Charts
•Weekend Box Office Results
• All Time May Opening Weekends
• Prequels
• TV Adaptations (live action)
• 'Star Trek' Franchise
Star Treksteered the weekend as a whole to over $149 million, which was the biggest total ever for a second weekend in May and up more than 19 percent over last year. The picture also yielded the most-attended start ever for a movie debuting in that timeframe, toppingTwister.UnlikeTwister,Star Trekopened in the wake of another big movie,X-Men Origins: Wolverine,which wilted to anX-Menfranchise low.
Included inStar Trek's total was the biggest-grossing weekend ever in IMAX history. The picture raked in $8.5 million at 138 IMAX venues, surpassingThe Dark Knight's previous benchmark of $6.3 million. According to Paramount's exit polling,Star Trek's overall audience composition was 60 percent male and 65 percent over 25 years old.
It has been six and a half years since the last movie,Star Trek: Nemesis,fizzled at the box office and four years since the lowly-rated prequel series,Enterprise,ended its run. With that time to heal, the newStar Trekwas positioned as a reboot a laBatman BeginsandCasino Royale.The marketing slickly offered the familiarity ofStar Trek's culturally iconic trappings with the promise of a grand, visceral adventure. Even if people hadn't seen previous Trek movies or shows, many elements, from the character types to the catch phrases, have saturated the culture for decades. That gave the new movie, which is a return to the original and most famous characters, a widely resonant framework to catapult it above other action pictures.
That doesn't mean there weren't miscues. The "This is not your father's Star Trek" line of the ad campaign, while accurate in its description of the movie itself for better or for worse, was not only puerile but unnecessarily insulting to the previousStar Trekincarnations and the audience base. One doesn't have to alienate the fans in order to broaden the appeal (even if most will take the abuse and still see the new movie anyway). The Batman and James Bond franchises were successfully rebooted without openly attacking what came before (and Batman had more to apologize for afterBatman ForeverandBatman and Robin).
Overshadowed by the flame-out of the later movies and television series, the popularity ofStar Trekhas been underrated, and the franchise certainly has a better batting average thanJ.J. Abrams,the director of the new movie who was given the keys after his first pictureMission: Impossible IIIdisappointed and after his television series were either heavily-marketed non-starters in the ratings (Alias) or saw their audiences dwindle (Lost). While noStar Wars,Star Trek: The Motion Picturebroke the opening weekend record nearly 30 years ago, amassing $11.9 million at 857 theaters or the equivalent of over $34 million adjusted for ticket price inflation, and its final tally of $82.3 million would equal nearly $240 million today.Star Trek II: The Wrath of Khanalso set a new weekend benchmark in its debut, and the average total gross of the previousStar Trekmovies, including both the respected entries and the clunkers, is close to $150 million adjusted.
Meanwhile, the summer's kick-off,X-Men Origins: Wolverine,eroded 69 percent to $26.4 million. That's a steeper decline than the previous picture,X-Men: The Last Stand,and it's also the least attended second weekend of the franchise. In ten days,Wolverinehas collected a muscular $129 million. While it trails the firstX-Menadjusted for ticket price inflation as well asX2: X-Men UnitedandThe Last Standby wide margins, it would have been unrealistic to expectWolverineto match the heights of its predecessors, given that it's a prequel that effectively limited its audience to the fan base, unlikeStar Trek.
LikeWolverine,Ghosts of Girlfriends Pasthad a lower second weekend gross than its predecessors: in this case, the previousMatthew McConaugheyromantic comediesFool's Gold,Failure to Launch,How to Lose a Guy in 10 DaysandThe Wedding Planner.Nonetheless, it had a good hold, down 33 percent to $10.3 million, raising its total to $30.1 million in ten days.
Fading faster than the stalker thrillers of yore that it aped,Obsessedretreated 46 percent to $6.6 million, hiking up its tally to a potent $56.2 million in ten days.17 Againagain mirrored the last major body switch comedy,13 Going on 30,and made $4.2 million for $54 million in 24 days. The weekend's other new nationwide release, crime comedyNext Day Air,packed a modest $4.1 million at 1,138 locations.
Last Weekend
•'Wolverine' Roars
This Timeframe in Past Years:
• 2008 -'Iron Man' Builds, 'Speed Racer' Burns
• 2007 -'Spider-Man 3' Unravels But Rules
• 2006 -'Poseidon' Capsizes, Cruise Clings to Top Spot
• 2005 -'Monster-in-Law' Claws to the Top
• 2004 -'Troy' Rises But Not Immortal
• 2003 -Mutants Muster More Than Murphy
• 2002 -'Spider-Man' Nets More Records in Second Weekend
Related Charts
•Weekend Box Office Results
• All Time May Opening Weekends
• Prequels
• TV Adaptations (live action)
• 'Star Trek' Franchise
