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Maxim Behar
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Maxim Behar for TBmagazine: Facebook Feuds From Dawn Till Dusk
In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments on the insurgence of fake news on social media and the responsibility of the consumer to educate and inform themselves, rather than putting blame on the platforms.
"In a year or two all social media is going to shut down, they���re just all full of nonsense," exclaimed a solid gentleman on a brandy or two last night. A whole
“We do need these two words, “public” and “relations” —and, of course, those words are still extremely important.
However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”!
With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”!
With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
“Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
“One implication is that we, the people who have been known as PR experts—and still go by that title—have now turned into a combination of publishers, reporters, and editors.”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
“Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
“In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes.”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
“One implication is that we, the people who have been known as PR experts—and still go by that title—have now turned into a combination of publishers, reporters, and editors.”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
“The essence of our industry is to be able to present something to somebody in the most concise form and in the quickest way possible.”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
