This is a how-to book for digital marketing. Fair warning: it is phd level reading. But if you are building your own business you are going to need thThis is a how-to book for digital marketing. Fair warning: it is phd level reading. But if you are building your own business you are going to need this information. Covert gives outside reading homework and a plethora of websites to visit and learn about. Obviously if you can afford to hire an expert, by all means do that. But you still need to have some level of understanding of what they are doing. Experts make mistakes. Know what questions to ask. As a consumer, I wish more business owners would take Covert's advice about website building. I hate wasting time surfing a site because my next step is not obvious to me. Even worse is having to make a phone call or ask Google!...more
Highly readable, funny and pragmatic work by somebody who did not grow up affluent. Advised by his family to just go to trade school, he decided to tHighly readable, funny and pragmatic work by somebody who did not grow up affluent. Advised by his family to just go to trade school, he decided to take out the student loans necessary to get a college education. Damon Stafford owns up to his origins, and values authenticity as a way of life and a way to do business. His watchwords are authenticity, transparency, hard work!, taking action and embracing change, to name a few. Be your best self at home and at work. Don't forget work/life balance. Interesting and straight-from-the shoulder. Easy read....more
Thank you Dr Ella Washington for a most excellent how-to book. It is a tool, a reference book full of self help tests, and references to outside workThank you Dr Ella Washington for a most excellent how-to book. It is a tool, a reference book full of self help tests, and references to outside works that can help along your career path. Some of which we already intuit but need reminding of. I am retired, but I passed this book along to my daughter who will benefit from Dr Washington's knowledge. I do have some questions about the DEI. This book provides statistics on how important DEI is and how well it works, but lately a lot of negative outcomes have come to light in the news. Dr Claudine Gay is one who comes to mind. Was she a DEI hire? Her dissertation plagiarism may have been minor, but there was so much of it, it followed her around. So maybe she was just sloppy. Where was her mentor? Her testimony before congress was a disaster. So I don't agree that she was held to a higher standard....more
A survivor's story. She did so much more than that. She thrived! Love her work on the screen.A survivor's story. She did so much more than that. She thrived! Love her work on the screen....more
Read this book!! Learn about Thurgood Marshall and the NAACP. I live near Groveland. I had no idea of racial tensions in Florida. All you hear about iRead this book!! Learn about Thurgood Marshall and the NAACP. I live near Groveland. I had no idea of racial tensions in Florida. All you hear about is Alabama and Mississippi....more
Scary story. I'm so glad she survived. Another reason I love the USA. The legal system in Italy sounds screwed upScary story. I'm so glad she survived. Another reason I love the USA. The legal system in Italy sounds screwed up...more
Fawcett's early explorations were ground breaking, but later on they became an obsession with nothing much to be gained. That he took his 18 year oldFawcett's early explorations were ground breaking, but later on they became an obsession with nothing much to be gained. That he took his 18 year old son was unconscionable. He was a completely untried young man. And leaving his wife in poverty? She seemed to take it pretty well. And her traipsing all over the world to find a cheap place to live was also questionable. Who paid for all the transatlantic transportation? I was disappointed toward the end to find out that Heckenberger had already discovered the lost civilizations and published his findings. huh? Grann knew this I'm sure as he was in touch with the RGS and they knew. I did learn a lot about that Amazon and what it takes to survive there. Also learning about tribes who thrived in that environment and how they did it was fascinating....more
I can't remember the last time I read a book that I didn't want to end. Truly amazing. Thank you Tara for sharing your story.I can't remember the last time I read a book that I didn't want to end. Truly amazing. Thank you Tara for sharing your story....more
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