The Global PR Revolution Quotes

“We do need these two words, “public” and “relations” —and, of course, those words are still extremely important.
However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”!
With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“One implication is that we, the people who have been known as PR experts—and still go by that title—have now turned into a combination of publishers, reporters, and editors.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“The essence of our industry is to be able to present something to somebody in the most concise form and in the quickest way possible.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Different social media networks are used for different communication to the extent that the written word still prevails over visuals. However, in the future, it will be other way around.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution!”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“In 2019, however, there is nothing left from that: the revolution- ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public. Social media’s almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone.
As a result, social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history.
Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors.
We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites.
We are reporters because we have to fill up all those media chan- nels with relevant content.
We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Public Relations? Three billion people who are on social media are dealing with “relations,” and everything has become “public”.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“After twenty successful years in journalism, I left it, vividly remembering that “You can achieve a lot with journalism, but you should know exactly when to quit.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“In 2019 the revolution¬ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“The PR environment has been changing like a taximeter on a high-speed highway, and I could hardly fix the price—not the finan- cial one, but the creative and the communications one. It had been changing literally every week, day, and hour.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Close to four billion human beings plugged into social media
might be difficult to absorb, but its implications for everything, PR included, are way more profound than the impressive number itself.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“p until ten years ago, freedom of speech was primarily in the realm of the professional journalists; but today, with well over three billion users of various social media, freedom of speech has grown into entirely different dimensions.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“A taxi driver with a secondhand laptop sitting in an old garage could actually become a lot more well known and tell a lot more truths than a journalist on TV.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Yet, at the end of the day, if TV cameras are brought under control, and the traditional media and even online media are under excessive pressure, social media cannot be controlled. This is where the true leaders of speech and communication emerge nowadays.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Today, thanks to the social media revolution, clients actually own media and consequently a platform to express themselves.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“Our PR business today has increasingly less in common with the business that we used to do just ten years ago, let alone a hundred years ago. Pretty soon, it will look nothing like its former self.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“First of all, the word “newspaper” doesn’t really exist anymore, because the first part, “news,” is gone from it. What’s left is only “paper.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“At the end of the day, the age of total transparency generated by the social media is only going to make our industry “cleaner,” and our role will be reduced to conveying our clients’ messages to their own clients in the most creative way possible. Hence my notion of the PR agencies as something like editorial teams.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“PR, public relations quotes, public relations, social media, social media marketing, social media quotes, marketing quotes, business quotes,business management training”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“The big issue with newspapers is not with the smell, the touch, the feel, or any other sensations—or the lack thereof. If one has a news- paper fetish, they can easily keep several newspaper issues on their nightstand, or when the press finally truly goes extinct, they can have it here just for themselves so that they can smell it, touch it, and feel it as much as they like.
The big issue with newspapers is that there is no one to fund them anymore. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“So when I am about to give a speech, I resort to the hand-brain connection. I jot down notes on my notepad, half a page, and when they go through my hand and pen, there seems to be a better link to the memory. Once I do my notes, I don’t even need to look at the paper anymore; I just know the sequence of my arguments.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR