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Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy by Symeon Brown
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“But in the influencer economy, drama is always to be monetised, and so on 5 April 2019, a tearful Jessy took out her camera, fixed her ponytail and began to record a monologue for YouTube with the caption ‘STOP REPORTING MY INSTAGRAM ACCOUNT’:”
Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy
“Politicians and popular culture have attached heroism to entrepreneurship.”
Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy
“In a world where we are encouraged to fake it, the first person you have to convince is yourself. Self-deception is the first step in an economy that thrives off the need to present such demeaning work as worthwhile. After that, everyone else is easier to fool.”
Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy
“Online delusion is a necessity when the reality is so unflattering. In a world where we are encouraged to fake it, the first person you have to convince is yourself. Self-deception is the first step in an economy that thrives off the need to present such demeaning work as worthwhile. After that, everyone else is easier to fool.”
Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy
“The belief that its anonymity makes it valuable is what drives consumer faith in it, despite it being impractical as a daily currency, unprotected by governments, too volatile to be used for saving and having no universally accepted intrinsic value like gold. It is this herd behaviour that started the newest and biggest gold rush, featuring crypto geeks, gamblers and ordinary working people with fears of missing out.”
Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy
“Historically, manipulating positive news to increase the demand for a stock has been a way to drive up the price before selling it at an inflated figure. The illegal tactic, better known as ‘pump and dump’, is prohibited because markets need our trust to function. Yet soon the crypto surge appeared to be the result of just such a ploy. Writing in Vox, William Harris, the former CEO of PayPal, called Bitcoin ‘a colossal pump and dump scheme, the likes of which the world has never seen’ in an article headlined ‘Bitcoin is the greatest scam in history’.”
Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy
“In recent decades, aspiration has been heavily wrapped up not in what we aim to do, achieve or create but in what we can afford to buy.
Young adults and teenagers have been under more and more pressure to be successful with fewer means to do so. Brands have aggressively told us that the road to contentment is through consumption.”
Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy
“The internet was supposed to democratise the spread of information and make companies more open by elevating the independent voice of consumers, but the world of surgery is just one example of how easily that can be corrupted by warped incentive models”
Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy