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Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing by Steve Multer
21 ratings, 4.62 average rating, 14 reviews
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“Average brands share the pitch. Smart brands share the passion.”
Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing
“Don't tell them what you want to tell them; tell them what they want to hear.”
Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing
“In the end, value is all that matters to every participant in any speaker-audience interaction. Either a story delivers value or it doesn’t; everything else stems from that simple equation.”
Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing
“Every story has the potential to make another person’s life better.”
Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing
“Every talk you give has the potential to improve another person’s life. Each of us has the power to positively affect a fellow human being, to broaden a perspective, open a new door to success, make their job easier, help them through a moment of crisis, or to be a bit happier or healthier thanks to our story. Share your dream of a better tomorrow, and invite others to join you in that dream.”
Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing