British producerITN,best known for producing news programming for major U.K. broadcasters, has rebranded for the first time in decades, signalling plans to expand the brand more robustly from its legacy news and factual heartland into sports, education and branded content.
Founded in 1955, ITN has built a reputation for producing independent journalism by providing news programs, current affairs series and digital services acrossITV,Channel 4andChannel 5.In recent years, it has become known for other non-fiction efforts such as the Oscar-nominated documentary “For Sama,”Netflixseries “Ancient Apocalypse”and Prime Video true crime doc “The Confession.”
The new brand positioning, narrative and visual identity has been headed up by agency partners Rudd Studio and Undivided. It replaces ITN’s famous static logo from the 1970s — one of the longest-standing logos in British broadcasting — with a new animated logo that responds to its environment. The new...
Founded in 1955, ITN has built a reputation for producing independent journalism by providing news programs, current affairs series and digital services acrossITV,Channel 4andChannel 5.In recent years, it has become known for other non-fiction efforts such as the Oscar-nominated documentary “For Sama,”Netflixseries “Ancient Apocalypse”and Prime Video true crime doc “The Confession.”
The new brand positioning, narrative and visual identity has been headed up by agency partners Rudd Studio and Undivided. It replaces ITN’s famous static logo from the 1970s — one of the longest-standing logos in British broadcasting — with a new animated logo that responds to its environment. The new...
- 11/30/2022
- by Manori Ravindran
- Variety Film + TV
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