Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

July 15 – July 21, 2024

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
The Boys
1
1,329
32Prime Video
House Of The Dragon
2
1,107
16Max
Cobra Kai
3
1,085
55Netflix
Love Island
4
1,051
209Hulu / Netflix / Peacock
Bluey
5
1,035
154Disney+
Family Guy
6
989
433Hulu
Grey's Anatomy
7
965
431Hulu / Netflix
Trolls Band Together
8
937
1Netflix
Suits
9
850
137Netflix / Peacock
Land of Bad
10
848
1Netflix

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

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Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

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Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of July 22 – July 28, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
SUMMER OLYMPICS – 7/28 SUNDAY PRIME
1
18,450
9.3NBC
SUMMER OLYMPICS OPENING CEREMONY
2
15,113
7.4NBC
SUMMER OLYMPICS – 7/27 SATURDAY PRIME
3
13,430
6.7NBC
SUMMER OLYMPICS – 7/27 SATURDAY PRIME SUST
4
10,524
5.4NBC
PRESIDENT BIDEN: OVAL OFFICE ADDRESS
5
5,877
3.6ABC
AMERICA'S GOT TALENT-TUE
6
5,331
3.1NBC
BOB NEWHART: LEGACY OF LAUGHTER
7
4,051
2.4CBS
NBC NEWS SPECIAL REPORT: PRESIDENT BIDEN'S OVAL OFFICE ADDRESS
8
3,717
2.3NBC
WHO WANTS TO BE A MILLIONAIRE
9
3,523
2.2ABC
60 MINUTES PRESENTS (REPEAT)
10
3,480
2.1CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

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Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

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Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – June 2024, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
ABBVIE INC
1
$74.5
7.0HEALTHCARE
NOVO NORDISK A/S
2
$58.5
3.4HEALTHCARE
PROCTER & GAMBLE CO
3
$51.4
11.3TOILETRIES & COSMETICS
BERKSHIRE HATHAWAY INC
4
$37.9
1.9INSURANCE & REAL ESTATE
PROGRESSIVE CORP
5
$37.7
4.7INSURANCE & REAL ESTATE
VERIZON COMMUNICATIONS INC
6
$33.6
4.0BUSINESS & CONSUMER SVCS
TOYOTA MOTOR CORP
7
$33.2
2.4AUTOMOTIVE
DEUTSCHE TELEKOM AG
8
$29.1
3.3BUSINESS & CONSUMER SVCS
OTSUKA HOLDINGS CO LTD
9
$29.0
2.9HEALTHCARE
COMCAST CORP
10
$28.1
2.1ENTERTAINMENT & AMUSEMENTS

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

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Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended August 17, 2024 | Console and PC

TITLERANKRankPrevious week's rankings
Grand Theft Auto VI
1
1
1
Call of Duty: Black Ops 6
2
2
3
Fortnite
3
3
6
EA Sports Madden NFL 25
4
4
2
Elden Ring
5
5
20
Star Wars: Outlaws
6
6
7
NBA 2K25
7
7
4
Black Myth: Wukong
7
7
7
Silent Hill 2 (2024)
9
9
11
EA Sports College Football 25
10
10
20
Frostpunk 2
10
10
29

Source: Nielsen Video Games Tracking

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