Webinars

The Power of Data Foundation and Attribution

Host: Rick O'Toole, CTO/Co-Founder, Rockerbox and friends | November 14, 2024 @ 2 p.m. ET

Successful marketing depends on accurate, actionable data, which is why establishing a strong data foundation is more critical than ever. This foundational webinar will guide marketing data analysts through creating a centralized, deduplicated data ecosystem that empowers real-time attribution and daily decision-making. Rockerbox believes that Multi-Touch Attribution (MTA) should serve as the primary analytical layer atop this data foundation, delivering precise insights into the customer journey and enabling agile optimizations across channels.

We’ll explore how MTA, supported by a well-structured data foundation, creates a reliable “Marketing Control Center” for teams to confidently manage in-platform adjustments and cross-channel strategies. Attendees will also learn how Marketing Mix Modeling (MMM) and incrementality testing act as complementary layers, validating and calibrating MTA insights to refine attribution results further and align them with broader business outcomes.

This session will take a data-centric approach, offering practical insights into building and leveraging a data foundation and outlining the role of each measurement methodology in Rockerbox’s Unified Measurement approach. Join us to learn how a solid data foundation and prioritized MTA can enhance your marketing precision, boost ROI, and drive growth across every channel.

Calibrating Marketing Attribution: A Practical Guide to Using MMM and Testing

Hosts: Will Burghes, Head of Professional Services, Rockerbox and Aoun Jafarey, Senior VP, Client Solutions & Data Science, Publicis Collective | December 3, 2024 @ 1 p.m. ET

Accurate attribution is essential for data-driven decisions, but traditional methods often fall short in providing a true picture of impact. This webinar dives into the powerful role of calibration in marketing measurement, showing how Marketing Mix Modeling (MMM) and incrementality testing can bring greater precision to your attribution results. Attendees will learn practical steps for applying MMM and testing insights to fine-tune attribution data. Using real-world examples, we'll explore how to prioritize calibration methodologies based on channel type and data availability, empowering marketers to maximize ROI and confidently optimize media investments. Whether you’re new to calibration or looking to refine your approach, this session will equip you with actionable insights to elevate your measurement strategy.

Aligning Marketing Strategy with Unified Measurement for 2025

Hosts: Ron Jacobson, CEO/Co-Founder, Rockerbox; Rick O'Toole, CTO/Co-Founder, Rockerbox | December 17, 2024 @ 2 p.m. ET

As marketing complexity continues to grow, brands need a cohesive measurement strategy that goes beyond single methodologies. In this forward-looking session, Rockerbox founders will share insights on why unified measurement is the future of marketing measurement and how brands can prepare to leverage this approach effectively in 2025.

Unified measurement combines the strengths of Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and incrementality testing into a comprehensive, data-driven framework. This session will explore how this approach provides a balanced view of marketing performance, enabling brands to make more strategic decisions and optimize cross-channel investments. Attendees will gain practical insights on establishing a unified measurement system, aligning it with broader marketing strategies, and preparing data foundations that can scale as measurement needs evolve.

Join us to learn how unified measurement can be the cornerstone of your 2025 marketing strategy, giving your brand the tools to navigate a rapidly changing landscape with confidence and clarity.