Sales of ‘adorable’ Alexa device for kids soar by 237% on Amazon as Prime members get massive discount
AMAZON Prime Day doesn't kick off until tomorrow, but shoppers are snapping up loads of early-bird deals.
'Bird' being the operative word here: the owl-themed Echo Dot Kids smart speaker has been cut from £64.99 to just £29.99.
Echo Dot Kids (5th-generation),
£29.99 for Prime members (was £64.99)
According to Amazon'sdevices movers and shakerspage, sales of this cute Alexa-powered device for children have soared by a whopping 237%.
Which is no great surprise to me, anyway - not with that enormous 54% discount (exclusively for thosesigned up to Prime,keep in mind).
As I'vewritten about in the past:never buy an Amazon device at full price if you can help it.
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The retailer launches sales on its ever-expanding range of smart tech on a fairly regular basis - and the best price drops are always to be found during either Black Friday in November orAmazon Prime Day.
The two-day sales frenzy is due to start tomorrow (Tuesday 16th July), and will wrap up at midnight the following day.
But, in established tradition, the retailer has launched an early wave of deals on gadgets from its ranges of home security, televisions and Echo smart speakers.
I own a pair of (standard, non-Kid) Echo Dot speakers, which I bought in a buy-one-get-one-free deal a few Prime Days back.
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These aren't premium audio devices, but when they're on sale, they make pretty sound investments - simply for all the features that come with havingAlexaat your beck and call.
TheKids-themed lined of Echo Dotscomes with a few extra features like parental controls (you can filter out songs with explicit lyrics, unsuitable podcasts, and the like).
There's also the colourful owl design, and there's adragon-themed Dottoo is your little ones prefer beasts to birds.
Perhaps the best touch in this deal, though, is that a year of Amazon's Kids+ is included, which the retailer describes as 'a digital subscription designed for kids aged 3–12 to safely learn, grow and explore.'
This usually costs £4.99 per month, so that's basically an extra £60 worth of goodies here.
We might still be a few days away from the official sale start, but I'm almost certain these prices will stay as they are:Amazonrarely lowers sales prices on its devices any further if they're already on sale.
Huge savings on books, audiobooks and music streaming this Prime Day
You'll find thousands of products with slashed prices during Amazon Prime Day (16th-17th July) - but some of the best offers are on Amazon's subscription services.
- Amazon Music Unlimited: Get 5 months FREE (£10.99p/m after)-sign up here
- Kindle Unlimited: Get 3 months FREE (£9.49p/m after) -sign up here
- Audible: Get 3 months FREE (£7.99p/m after) -sign up here
Just remember: you need to besigned up to Primeto pick up these limited-time promotions. Head to ourbest Amazon Prime Daydeals page for the very best discounts.
What's interesting about this particular Prime Day sale is that Amazon has used it as an excuse to launch a few new products at reduced intro prices.
My fellow writer Tom Tyers has covered thenew Fire TV soundbar,which will typically cost £119.99 but is available to pre-order for £99.99.
There's also thenew Echo Spot,a kind of cousin of the Echo Dot that comes with a tiny little screen that displays graphics for weather reports, notifications, and a clock face that you can customise.
Being honest, I'm a bit dubious about the Spot, which will usually cost £79.99 but isavailable at a launch sale price of £49.99.Does a smart speaker really need a screen?
Mind you, that's what I thought about Amazon'sEcho Show rangewhen it first got launched back in 2017 - and these screen-based devices are now hugely popular thanks to some clever generational tweaks.
Dots, Spots, Shows: if you're feeling a bit overwhelmed by the sheer number of Amazon gizmos on sale right now, you're not the only one.
But when the big sale comes along at midnight tonight, there are going to be thousands more products on sale for Prime members.
Some will be fabulous. Some will be good. Some will be a bit... meh.
The Sun's Shopping team will be be sifting through all these offers and adding the very finest to ourbest Amazon Prime Day dealspage - so make sure you check back in next Tuesday.
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Echo Dot Kids (5th-generation),
£29.99 for Prime members (was £64.99)
Top 10 deals on Amazon right now
Amazon Prime Day is just next week, but deal hunters don’t have to wait. There are already plenty of early Prime Day deals rolling out today.
*If you click on a link in this boxout we will earn affiliate revenue
- Samsung Galaxy Watch6 Smart Watch, £245, 19% less (was £289) -buy here
- All-new Echo Spot, £49.99, 38% less (was £79.99) -buy here
- Ring Video Doorbell (2nd Gen), £49.99, 50% less (was £99.99) -buy here
- Amazon Fire TV 55-inch 4-series 4K TV, £329.99, 40% less (was £549.99) -buy here
- Amazon Audible, get two months free -sign up here
- Amazon Music, three months free -sign up here
- Ring Alarm Pack, £169.99, 11% less (was £219.99) -buy here
- Blink Mini Pan-Tilt Camera, £23.99, 16% less (was £39.99) -buy here
- Toshiba 800w 23L Microwave Oven, £74.99, 15% less (was £87.99) -buy here
- Comfort Sunshiny Days Fabric Conditioner 4.8L, £6.64, 26% less (was £9 -buy here
To snag these deals, you’ll need to be a Prime member. You cansign up for the 30-day free trialright here, and enjoy all the extra perks and bonuses.
We've rounded up more great offers here:
- Best UK Prime Day deals
- Best deals on Amazon devices
- Best home and garden deals
- Best Amazon Prime Day beauty deals
Follow ourAmazon Prime Day live blogfor all the latest deals and updates ahead of next week.
Head to The Sun'sshopping techfor all the latest discounts on mobiles, TVs, tablets, wearables and othertech deals.