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Rotten Tomatoes seems to be losing the plot.

Rotten Tomatoes says its new “Verified Hot” badge is meant to help users find movies with high audience approval. But as Engadget points out, the whole system hinges on people using Fandango for verification that they’ve actually seen the films, which — given that both Rotten Tomatoes and Fandango are owned by Comcast — kinda makes the badges seem like a ticket-selling marketing ploy.