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Frequently asked questions FAQ

Get answers to common questions about advertising on YouTube.

How much do YouTube ads cost?

YouTube ads can work for almost anybudget,and how much you spend is always up to you. You also have the option to set your account tobill automatically or manually.

Ads pricing depends on the format that you choose. Learn about pricing forawareness,considerationandactionad formats.

Do I need a Google Ads account to advertise on YouTube?

Yes. Google Ads helps businesses run ads across the entire Google advertising platform, which includes YouTube. This means that you'll set up, run and manage your YouTube Ads campaign with a Google Ads account. If you don't have an account yet, you cansign up here.

Where and when will my YouTube ad show up online?

Your ad can show in different ways, depending on the format that you decide to run. For example, some ad formats run before, during or after a viewer's video has played, while others appear on the YouTube home feed. Learn about YouTube ad formats forawareness,considerationandaction.

How do I know if my YouTube ads campaign is working?

When you start a campaign, you'll get access to free tools that can help youmeasure how it's doing.We also partner with third parties like Nielsen and ComScore to help advertisers compare results across different publishers and networks. AllGoogle Measurement Partnersmeet high standards for accuracy and user privacy.

Can I control who sees my ad?

Absolutely. When you set up a YouTube ads campaign, you'll choose the people you want to see your ad based on age, location, interests and more. Learn how you can use video ads to reach the rightaudience.

Do I need a YouTube channel to advertise?

Yes. You'll need to upload your video ad to your YouTube channel before you set up a campaign. Learn how tocreate a channel and upload a video.

Where can I get help with my video ad?

There arefree YouTube creative toolsthat you can use to make your own video ad. If you need more help,our trusted creative partnerscan work with you to edit existing videos and images into an ad or create one from scratch.

How do I start a YouTube live stream?

YouTube Live is a great way to engage with your audience in real time with a video feed, chat and more. To start live streaming from your computer

  1. Go to YouTube
  2. From the top right, click Create>Go live
  3. If you haven't already, follow the prompts to verify your channel

Enabling your first live stream may take up to 24 hours. Once enabled, you can live stream instantly. Note that you'll need at least 1,000 subscribers tolive stream from a phone or tablet.

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here