About Meitu
Founded in 2008, Meitu is an AI-driven technology company that carries "beauty" as its core ideal. To "let art and technology converge elegantly", Meitu is developing outstanding products that streamline the production of image, video, and design, while striving to advance industry digitalization through related solutions.
Meitu leverages AI in the pursuit of its mission. In 2010, Meitu founded its R&D hub MT Lab, which is dedicated to AI and imaging innovations such as Computer Vision, Deep Learning, and Computer Graphics.
As of December 2023, Meitu's Monthly Active Users (MAU) reached 250 million, with 77.68 million originating from overseas markets.
Our History
![](https://corp-static.meitu.com/corp-new/28ad503abd99a6aab57bad4afa6d9f2a_1586417243.jpg?x-image-process=image/format,jpg/quality,q_80)
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2008
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2012
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2016
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Now
2008
Oct Meitu launches the Company's first product, Meitu's PC version, which is well received by users for being a smart and easy-to-use picture-enhancing software.
2011
Feb Meitu launches the Meitu App, which has since become one of the most popular photo-enhancing apps in the world.
2012
Dec The Meitu App PC exceeds 100 million users, achieving a total of 200 million users on two ends.
2013
May Meitu launches the first Meitu smartphone, expanding into the hardware market.
May Meitu launches BeautyPlus, the overseas version of BeautyCam which enables users to instantaneously beautify selfies.
Jan Meitu launches BeautyCam, turning smartphones into selfie-focused cameras that can naturally beautify selfies in just one tap.
2014
May Meitu launches the short-form video and livestreaming community app Meipai, allowing users to easily create and share videos.
2015
Nov Meitu launches its Meitu V4 smartphone, the Company's first premium series smartphone, equipped with a 21-megapixel front-facing camera.
Sep Meitu launches SelfieCity, enhancing selfies with a wide range of artistic and trendy filters.
May Meitu launches MakeupPlus, allowing users to easily apply a wide variety of virtual makeup effects to photos.
Apr Meitu launches Meitu M4 smartphone, allowing users to take better selfies in low-light conditions.
2016
Dec Meitu becomes a listed company on the Main Board of the Hong Kong Stock Exchange.
Oct Meitu apps surpass 1 million users in each of its 39 countries and regions of operation, with a total of over 430 million users.
Oct Meitu’s apps reach activations on 1.1 billion unique devices worldwide, reaching 456 million MAUs.
Jun Meitu launches its V4s Camera Smartphone: Selfie Flagship.
Jun Meitu launches its M6 Camera Smartphone: Selfie Celebrity.
Jan Meipai launches an instantly-popular livestreaming feature.
2017
Nov Meitu V6 Camera Smartphone: dual-camera on both sides for a luxurious photography experience!
Oct Meitu M8s Camera Smartphone: joint collaboration with four major anime series'—limited edition selfie smartphone!
Sep Meitu T8s Camera Smartphone: movie-style blur to achieve stunning results when taking pictures at night!
May Meitu M8 Camera Smartphone: powerful cutting-edge AI and professional portrait photography!
Feb Meitu T8 Camera Smartphone: magical dual-pixel technology that brings you higher-definition photos at night!
Feb Meitu launches MeituBeauty: an e-commerce platform for cosmetics & skincare.
2018
Nov MeituBeauty is licensed to TryTry.
Nov Meitu Smartphone brand is licensed to Xiaomi.
Aug WIDE, our vlog app, launches.
Aug Meitu, Inc. announces its new “Beauty & Social Media” strategy.
May The Meitu V6 British Museum Limited Edition: Rococo-Themed Smartphone is released, transporting users to the enchanting world of 18th-century Europe.
2019
Dec Meitu's app WIDE, made for horizontal short videos, has been selected for Apple's annual list of best apps.
Aug Meitu makes strategic investment in Dajie by acquiring approximately 57% of stock shares.
May MeituEve skin analyzer launches.
May MeituKey skin analyzer launches.
Apr MeituSpa cleansing brush launches.
Apr Meitu AI Open Platform launches.
2020
Dec Meitu AI Photo Editing, a smart photo editing solution, is launched.
Nov The "Meitu Future Aesthetician Plan" is launched.
Oct The "Meitu Smart Beauty Industry Solutions" is launched.
Jun The "Meitu Creator Platform" is launched.
May Meitu reaches a strategic cooperation agreement with Dior and develops the "Dior AI Skin Detectio" function.
Apr MeituGenius Online is released, integrating AR makeup and accessory trial services on Mini-Programs, PC, HTML5 pages (H5) and app platforms. With the launch of the system, MeituGenius completes its service offerings for both online and offline usage.
Feb The Internet Hospital of Shanghai Dermatology Hospital, jointly built by Meitu, is approved as the first Internet hospital of dermatology in Shanghai.
2021
Dec Meitu AI Photo Editing wins the "Best Commercial Image Processing Product Award" at the 6th Global Artificial Intelligence and Robotics Summit (GAIR 2021).
Dec Meitu wins the "Fastest Growing Overseas Listed Company Award" in the 11th China Listed Company Reputation List.
Dec The Computer Vision Industry Intellectual Property Alliance is established. Wu Xinhong, the founder and CEO of Meitu, serves as the first chairman of the alliance and joins hands with industry partners to promote an upgrade of the industry.
Nov Meitu ranks 28th in the list of "Top 100 Chinese Internet Companies in 2021" for the 5th consecutive year.
Nov QuestMobile releases its 2021 China Mobile Internet Autumn Report, in which the Meitu App and BeautyCam maintain first place in two different categories.
Sep Meitu reaches a new cooperation with Dior, using digital solutions to expand the application scenarios of its beauty services.
Sep Meitu brings its "Care About Women Program" to Pengshui County High School for Nationalities, showing its care for the growth of students.
Aug MeituGenius and DFS achieve a new cooperation to jointly create a new smart retail solution for the beauty industry.
Aug MCP co-creates courses with art schools including Central Academy of Fine Arts, China Academy of Art, and Sichuan Fine Arts Institute.
Aug Meitu achieves its third consecutive semi-annual profit period after adjusted net profit.
Jun Meitu attends the 9th China Internet Audio & Radio Convention.
Jun MeituEve, from Meitu, takes part in the 2021 World Leading Internet Scientific and Technological Achievements Roadshow Solicitation.
Jun Meitu Aesthetics has become a domestic cooperation platform for @cosme's Best Cosmetics Awards.
May Meitu attends the High-Quality Development of Cosmetics Industry forum and reaches a strategic cooperation agreement with the Changping District People's Government.
Apr MeituGenius teams up with Watsons to help upgrade their one-stop virtual makeup shopping experience.
Apr MeituGenius cooperates with Givenchy again, helping the brand's brick-and-mortar stores reduce costs and improve efficiency.
Apr Meitu attends the 4th Digital China Summit.
Mar The Meitu App ranks Top 50 in the "2021 Brands that Empower Women" list.
Mar Meitu achieves a full-year of profit for the first time since the company was founded.
Feb Meitu’s overseas products welcomed by global users, Meitu listed in the Top Publisher Awards 2021.
Jan QuestMobile’s 2020 Annual Report: BeautyCam and the Meitu App continue to hold the first position in two rankings.
Jan The Meitu App has been upgraded for users to easily create professional photos with Meitu Templates.
Jan MeituEve reaches a strategic cooperation agreement with Shiseido’s new brand EFFECTIM.
2022
Dec The Meitu App's new AI Painting feature draws much attention and becomes a hit in more than 10 countries and regions including the United States and Japan.
Dec Meitu is selected as a Top 50 Internet Corporation of Fu gian Province for the sixth consecutive year.
Dec Meitu's AI Photo Editing Meitu AI Photo Editing is selected as an "Example of Outstanding Practical Integration of Digitization and Reality in 2022" from National Business Daily.
Dec The results of the "2022 Global Trend Case Collection Activity" are announced, with Meitu's AI Photo Editing winning the "2022 Outstanding Scientific and Technological Innovation Award".
Dec In December 2022, BeautyCam's "Dongfang Chaozhuang" (Oriental Fashion & Makeup) receives the National Business Daily Future Business Stars "National Fashion Trend Creator" award.
Dec Acknowledged by the industry for its innovation and development power, Meitu wins the Enterprise with Potential Value Award as part of the 2022 Edge Awards list of selected top global innovators.
Dec Thanks to its leading overall strength and its influence in the industry, Meitu receives the Gelonghui "Annual Corporate Governance Award" for outstanding publicly listed companies in the Greater China region.
Nov QuestMobile releases its 2022 China Mobile Internet Autumn Report, which shows that the Meitu App and BeautyCam maintain their top rankings by number of users in the Photo Beautification and Camera categories respectively.
Nov Meitu places among the Top 100 Chinese internet companies in terms of overall strength for the sixth consecutive year.
Oct Meitu's AI Photo Editing has the honor of being recognized as an advanced enterprise in China's portrait photography industry in 2021 and 2022.
Sep Meitu is honorably included in the Top 100 New China Technology Corporations by Internet Weekly.
Sep Meitu and Meiya Pico sign a strategic cooperation agreement to jointly promote the construction of network and data security systems.
Aug the Meitu App and MeituEve are displayed at the 2022 China International Fair for Trade in Services.
Aug Meitu releases its 2022 interim results, with both revenue and MAU increased, and the VIP subscription business becomes the largest revenue contributor, achieving its fifth consecutive semi-annual profit period after adjusted net profit.
Aug Meitu actively responds to the government's call in organizing employees for prevention and control of COVID-19 in Xiamen, embracing corporate responsibility with practical actions.
Aug MeituEve introduces its latest innovative technology: MeituEve V, a 3D panoramic skin analyzer powered by AI.
Jul Meitu joins hands with ACM Multimedia 2022 to hold the fourth PIC competition, fully demonstrating its technical strength.
Jul Meitu attends the 5th Digital China Construction Summit to showcase the achievements of empowering the real economy through digital technology.
Jul According to QuestMobile's 2022 China Mobile Internet Semi-Annual Report, based on the number of users, BeautyCam and the Meitu App maintains their top rankings in the Camera and Photo Beautification categories respectively.
Jun The winners of the 2022 PAGC Golden Sail Awards are announced, with Meitu winning the "Most Outstanding Brand of the Year in International Markets" award.
Jun As part of its contribution to Beijing's "14th Five-Year Plan", Meitu launches Moyan, a personalized cosmetics technology innovation platform.
Jun Meitu leads the Beauty and Health Innovation track in Maker in Beijing contest, making contribution to the innovation of the beauty industry.
Jun Meitu's digital collection brand Meitu Gem releases its second digital collection, which is put on sale for the first time.
Jun Meitu partners with School of Design & Innovation from the China Academy of Art for their first graduation exhibition exploring the aesthetics of the metaverse.
May The joint achievements of MeituEve and the Chinese Academy of Sciences receive a great deal of recognition from leading experts, and is honored to be selected for participation in the Society for Investigative Dermatology.
Apr Wu Xinhong, the founder and CEO of Meitu, increases his stake in the company, showing his confidence in the company's development.
Apr At this year's ACM International Conference on Multimedia, Meitu organizes the fourth Person in Context (PIC) competition in collaboration with Beijing University of Aeronautics and Astronautics and Renmin University of China.
Apr Meitu's digital collection brand Meitu Gem releases its first digital collection.
Apr According to the 2022 Q1 Mobile Internet Industry Data Research Report, the Meitu App and BeautyCam maintain top positions in the industry.
Mar Meitu releases its 2021 annual results in March 2022, which shows that Meitu has achieved full-year profitability in terms of adjusted net profit for the second consecutive year, with a remarkable year-over-year increase of 146.9% in VIP subscriptions and image SaaS services.
Mar Meitu releases 6 new image products at its Meitu Image Festival and announces that its VIP subscription users worldwide have reached 4.5 million.
Jan The Meitu App and BeautyCam are selected for QuestMobile's "2021 China Mobile Internet Top 50 Apps by User Base" list.
Jan Meitu reaches an exclusive strategic cooperation agreement with the new brand QJSMILE.COM from Modern Dental Group Co., Ltd.
Jan Meitu wins the Most Influential Award on RoyalFlush's 2021 annual list.
Jan Meitu wins the Public Welfare Communication Award and Public Welfare Project Award at the 11th Philanthropy Festival.
2023
Dec Meitu is recognized as a 2023 Listed Company with an Innovative ESG Practice Case. This acknowledgment is a result of its strides in product innovation, green and low-carbon endeavors, and social responsibility.
Dec BeautyCam is honored with the 2023 Image Technology Innovation Award.
Dec Meitu's self-developed AI vision model, MiracleVision, is honored at the 2023 EDGE AWARDS for Innovative Application in Large Models.
Dec Meitu and Zcool join forces to host the Meitu Creativity Conference, themed "Future AI Design" and focused on the thriving ecosystem of designers and the emerging trends in AI design.
Dec the Meitu App is honored with the title of "Most Loved App by Female Internet Users in China".
Dec the Meitu vision model, MiracleVision, has been selected as a pioneering case for the 2023 China+ Large Scale Model.
Dec Meitu AI Photo Editing introduces its Pro version and unveils intelligent photo editing API services. Alongside the Air version, this establishes a robust product lineup that delivers a comprehensive one-stop solution for commercial photography needs.
Dec according to the 2022 China Mobile Internet Value List released by QuestMobile, BeautyCam and the Meitu App rank #1 in the Camera and Photo Beautification categories, respectively, for the 8th consecutive year.
Nov Meitu (1357.HK) is honored with the WISE 2023 Artificial Intelligence Enterprise of the Year award, in recognition of its innovative products and profound technical expertise in the field of AI.
Nov the Meitu App and Xiamen Wenguang Media group sign a 10-year strategic agreement for the next five National Photographic Art Exhibition sessions, with the Meitu App also launching its own photography related event.
Nov Meitu X-Design takes first in both the "FMCG Cosmetics" and "Home Decoration and Appliances" categories at the "2023 Taobao Tmall Open Ecosystem AIGC Challenge".
Nov Meitu is selected as the "Best Practice Case" in the "2023-2024 China Artificial Intelligence Computing Power Development Assessment Report".
Oct Meitu is selected as one of the Top 100 Chinese Internet Companies in Comprehensive Strength, marking its seventh inclusion on the list, and ranks first among the Internet companies in Fu gian Province.
Oct Meitu holds its 15th anniversary birthday party and releases the 3.0 version of its self-developed AI vision model MiracleVision.
Oct Meitu showcases its new AIGC products at the 2023 China International Fair for Trade in Services, highlighting its algorithm services and solutions that combine AIGC and image technology.
Sep Meitu and China Mobile Internet reach a strategic cooperation that aims to continuously empower and explore the scale and value of cloud computing.
Aug MeituEve's Joint Lab for Skin Analysis and Digitalization releases an important discovery in the field of anti-aging, revealing the "turning point" of aging in different age groups, helping consumers pursue evidence-based skincare.
Aug Meitu releases its 2023 interim results. The total revenue reaches RMB 1.261 billion, a year-on-year increase of 29.8%; adjusted net profit attributable to owners of the company is RMB 151 million, a year-on-year increase of 320.4%; the number of monthly active users is 247 million, a year-on-year increase of 2.5%; the number of VIP members exceeds 7.2 million, reaching a record high.
Aug Meitu AI Photo Editing unveils its PRO version at the 39th Shanghai International Wedding Expo, further enhancing the efficiency of commercial photography image processing.
Jul Meitu X-Design unveils the SaaS application "AI Dress-Up", developed in conjunction with Huawei Cloud, at the Huawei Developer Conference (HDC.Cloud 2023).
Jun Meitu holds the second Image Festival with the theme "Image Production Tools in the AI Era". During the event, Meitu releases 7 image production tools, including the self-developed AI vision model MiracleVision.
Jun Wu Xinhong, the founder and CEO of Meitu, assumes the company's chairman position.
May Meitu is selected by the School of Journalism and Communication of Tsinghua University for the publication of the "AIGC Development Research Report" due to its exploration and practical application in combining AIGC and image technology.
May MeituEve attends the 27th China Beauty Expo, showcasing its efforts to support development of the beauty industry with AI skin detection technology.
May Meitu presents AIGC products such as AI Painting, AI Sketch, and AI Anime at the 2023 China Brand Day Expo.
Apr Meitu participates in the Digital China Construction Summit for the sixth consecutive year, showcasing its innovative achievements in AIGC.
Apr Meitu and the renowned coffee brand Algebraist unveil their first joint store at Meitu Tower in Xiamen.
Mar Meitu has revealed its impressive 2022 results, showcasing record-high revenue generated from the VIP subscription business and the emergence of AIGC as a new driving force. Furthermore, the company has achieved IFRS (International Financial Reporting Standards) full-year profit for the very first time.
Mar The 2022 AIGC Application Innovation TOP 30 list is announced, with Meitu ranking seventh.
Feb CEO and founder Mr. Wu Xinhong is awarded the Green Bamboo Award for his outstanding contributions to China's digital industry.
Jan Meitu officially moves into Meitu Tower, the building where its headquarters are located.
Jan With its impressive achievements in the sector, Meitu is ranked No. 1 on the comprehensive strength list of China's image digitalization corporates.
2024
Jan Meitu deepens its collaboration with Samsung by crafting a brand-new AI image editing update for its latest Galaxy S24 series smartphones based on the capabilities of its MiracleVision.
Jan Meitu's self-developed AI vision model, MiracleVision, is hailed as the "Technological Breakthrough of the Year".
Jan Meitu ranks third among China's non-game enterprises regarding revenue from overseas markets according to Data.ai.
Jan Meitu's self-developed AI vision model, MiracleVision, is officially launched and offers its model capabilities to clients and partners. Users can experience it on the official website (miraclevision ) and Meitu products such as the Meitu App and WHEE.
Jan Meitu, renowned for its industry-leading technological innovation and sparkling brand reputation, is honored with the Craftsmanship Brand award at the 20th Craftsmanship Brand Awards hosted by People.cn.
Jan Meitu's self-developed AI vision model, MiracleVision, is officially registered under the "Interim Measures for the Management of Generative Artificial Intelligence Services".
Our Culture
Mission
Let art and technology converge elegantly
Values
Be inquisitive and practical
Be humble and seek truth from facts
Motivated to win
Aim high and hit
Our Team
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Xinhong Wu
Founder, Chairman and CEO
Member of the 10th National Committee of China Association for Science and Technology Winner of the 10th "China Youth Entrepreneurship Award"
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Gary Ngan, CFA
Chief Financial Officer and Company Secretary
Overall financial management, capital market operations, strategic investments, investor relations, and legal affairs and compliance for public listing. One of the "Top 100 Elite CFOs for Hong Kong and US-listed Chinese Companies" by Barron's China.
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Na Shi
Chief Human Resources Officer
Strategic operations, project management, human resources and administration management
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Jianyi Chen
Group Senior Vice President and President of Image and Design Business Group
Product strategies, monetization and subscription businesses